Online marketing of Jewellery:

There are a few online jewellery marketing companies in India. A few were started for dedicated jewellery  business, like CaratLane. Some offline retailers use brands like VelvetCase and WearYourShine  to sell online. Apart from these, there are a lot of offline retailers who use their e-commerce website as a introduction for selling on Amazon, Flipkart and Snapdeal. Recently Kalyan Jewellers, a retail chain, bought out the online jewellery company Candere.

Indians have still not accepted online jewellery purchase in a big way. The reason could be many fold, their doubts about the genuine quality and safety, missing the thrill and joy of getting a feel of the jewellery physically, since only 1.5% have credit/debit cards, most of the buying happens in cash.

Today, low value jewellery like gold coins, pendants with engravings of gods etc. are attracting buyers. Convincing buyers to buy high end jewellery is hard. But jewellers are convinced that with increasing globalisation and competition it is necessary to promote their business online.

Towards this end the firms now outsource logistics to well known courier companies, which deliver the jewellery, certified by independent international agencies, in a tamper proof pack. The products are priced about 25% lower than retail stores.

 Also they are employing a supply chain management to keep track of and deliver in time.

Affiliate Marketing:

Affiliate marketing differs from advertising in that, in advertising advertisers pay upfront or on an agreed basis to  web publishers. Being affiliates mean, the advertisers pay a commission only after a sale is executed through their web.

In affiliate marketing, there are some variations and additions to the basic scheme explained above, such as discount coupons, points, rewards based on click or number of clicks etc. etc..

In another variation, affiliates become partners to other affiliate links which have links with several marketers. So, web publishers instead of becoming affiliates to individual marketing companies, become partners to affiliate links and, therefore indirectly affiliates of all the companies they have links. The commission are shared between them on an agreed basis.

This helps web publishers to concentrate on creating rich content, improved and attractive design, SEO optimization and expand reach through social and other media to  attract more traffic to their site.

Affiliate marketing can be, depending on the knowledge, skill and effort, a source of income or, at the least, additional source of income. This can be an additional knowledge base for IT professionals. There is room for more affiliate marketers, as some studies have shown.

Today affiliate marketing has made some impact only in mobile and some electronic items. In others it is only superficial and requires more affiliates with social media support.