Raksha bhandan:

The festival is celebrated all over India, but with more verve and vigor in the north. It is celebrated from time immemorial and there are different stories regarding its origin.

 Many different religious rites and rituals are associated with it depending on local custom and practices, but the common thread in all this is the tying of rakhi or solemn thread by sisters around the wrist of brothers, not necessarily biological, wishing them prosperous and long life. 

In India it is to be celebrated on 7th Aug. 2017 with sweets and exchange of gifts. 

World Friendship Day:

 Friendship Day was originally started by greeting card companies as a promotional scheme for their products in the beginning of 20^th century, but did not sustain long as it was dismissed as a marketing gimmick. 

In South America, it is celebrated since many years. But, United Nations officially recognised only in April 2011, and named 30^th July as International Friendship Day. But, in most countries, including India, the first Sunday of August is celebrated as Friendship Day. So, this year 6^th August will be celebrated as Friendship Day in India.

In 1998 in honour of Friendship Day, Nane  Annan, wife of UN Secretary- General Kofi  Annan named Winnie the Pooh as the world's Ambassador of Friendship at the United Nations.

With online marketing taking off, after 2004, Friendship Day has also spread and gained in popularity. On this Day, friends exchange greetings, gifts and cards as a gesture of friendship.

On this occasion celebrities, as ambassadors of UNICEF,  visit orphanages and offer their hands of friendship and distribute sweets and gifts

Since Raksha Bandhan is also around the corner there is flood of offers,

Personalised gift (for Rakhi) from Printland,

LimeRoad offers on Men's wear,

Shoppersstop offers  on Kids wear and Men's & Women's Fashion,

Jabong offers on Catwalk shoes and Women's ethnic wear,

Shopclues on Refurbished and unboxed gadgets and Watches,

Tatacliq on Men's shoes, Men's and Women's Footwear and Women's Fashion,

Myntra on Men's Fashion and Kids Indian wear,

Flipcart on Gifts, SmartTV, Rakhi Set, and Women's Footwear,

Amazon on Vitamins and Supplements and Raksha bandhan Gift combos,
                   Handbags and Headphones.

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